By

Brand Partners
Google has announced the release of several features which will help small and local businesses improve their online presence. With limitations to how businesses can operate their brick and mortar stores, we have no doubt these updates will be a welcome addition to the already vast number of tools available to SMEs. Google My Business...
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  If you’re an advertiser, LinkedIn has some new features that could benefit you. New retargeting capabilities connected to video ads and lead-generation forms. They are also announcing new brand safety features, to provide more comfort to a heavily increasing topic. LinkedIn Marketing Solutions, Senior Director of Product, Abhishek Shrivastava said that his team has...
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Over the past few weeks, we’ve seen a lot of change digitally as businesses have to adjust quickly to COVID-19 and its impact across the globe. Google has suspended accepting and posting reviews and Q&A on local businesses during the coronavirus (COVID-19) outbreak. Google posted in its help document “New reviews, review replies, and new...
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Google is rolling out an updated look for paid and organic search results on desktop, bringing it more in line with the look of mobile search results. The updated design includes a more prominent “Ad” label for paid results, at least in Google’s estimation, as well as favicons next to organic results. What’s new for...
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Google announced that it has been rolling out a new update called BERT. BERT caused a massive buzz in the whole SEO industry since they deemed it as “the most important update in five years”. This particular update, called BERT, officially impacts 10% of search queries. That’s already a massive number since there are millions...
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YouTube has hit 1 billion active users each month – that’s almost ⅓ of all the people on the internet and they watch hundreds of millions of hours on YouTube and generate billions of views! When it comes to growing your channel, knowing how to build a YouTube audience is equally as important as creating...
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A broad core update is an improvement (or various improvements) to the overall Google algorithm that’s used to understand users search queries and websites better. These improvements aim to improve Google’s accuracy in matching search queries for better user experience and satisfaction. Whenever Google announces a change to their ranking algorithm, it tends to strike...
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There are tons of social media sites these days. So how do you know which one is best for promoting your business? It’s crucial to choose the platform. When deciding which to use, you should consider your target customers. Try to find out which sites the majority of your customers use so that you can...
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Google giveth & Google taketh….Fresh off of last month’s 3 new bidding controls announcement, Google Ads has recently announced that they will be removing two (2) bidding strategies in June 2019. These include: Target Search Page Location Target Outranking Share Although there are other options which help target Google Ads in similar ways, Advertisers must...
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With automation a burgeoning trend in paid search advertising, Google Ads has been improving both the efficacy and number of smart bidding strategies it is offering. With more than 70% of all advertisers’ use Google Ads automated bidding today, it has helped businesses large and small drive better performance with more flexibility to reach their...
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